The Norman Tel Aviv: Boutique Chic Done Right

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By Luxe Digital
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The Norman Tel Aviv: Boutique Chic Done Right

There’s a whiff of the Provençal, of the art-nouveau and of grand old Hollywood.

The Norman Tel Aviv is perched in the cener of the action /

Despite its young age, The Norman Tel Aviv, a five-star hotel in the heart of Tel Aviv, has already made its mark as one of the city’s Grand Dames.

It all sits inside two listed buildings, expertly restored and joined together by a buzzy, well-heeled citrus garden and flashy terrace. There’s a whiff of the Provençal, of the art-nouveau and of grand old Hollywood (no surprise seeing that the owner’s late father was filmmaker Norman Lourie).

Think of it as a touching familial, stylish nod to him and all his theatrics: rooms filled with melodic sculptures; walls full of contemporary Israeli art and the odd bit of movie memorabilia.

Elsewhere, there’s a giddy spa with private wellness terrace, and the Instagram “moment” comes courtesy of the umbrella-flecked rooftop pool (city panoramas included).

The hotel is perched in the center of all the action, too. The electric buzz of Rothschild Boulevard is two blocks away. Continue 15 minutes down the road and you’ll hit the trendy, somewhat kitsch and super shoppable Neve Tzedek neighborhood. Jaffa? A short taxi ride away, along with some of the city’s best beaches.

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The hotel’s rooms and suites offer a dose of mid-century suave /

The digs are chic and elegant. There’s nothing remotely showy or overtly in your face. Instead, the rooms and suites offer up a dose of mid-century suave set to the tune of a non-offensive pastel-colored palette.

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